(part 4 of 4) Latino Social, Political, Economic Impact of New Census Numbers

Posted on February 3rd, 2012 by admin1 in political marketing

Newlink Conversations.

“The number of Hispanics surpassed the 50 million mark, growing 43% and accounting for more than half the national growth since 2000, according to the Census Bureau’s first release of detailed 2010 national data. By contrast, the non-Hispanic population grew 5%”.

“Hispanics now make up 16% of the USA’s 308.7 million people. For the first time, they increased faster than blacks and whites in the South. Hispanics doubled in South Carolina, North Carolina, Kentucky, Tennessee, Alabama, Mississippi and Arkansas.”


Cesar Melgoza is a leading innovator and thought‐leader in business strategy, cultural insights and the development of marketing systems and analytics. Having worked at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to deepen insights and analytics in an increasingly diverse American and international marketplace.

Raul E. Cisneros is the Chief of Media Relations in the Public Information Office at the U.S. Census Bureau. He is responsible for public affairs and media relations activities supporting the 2010 Census, the American Community Survey and other Census Bureau programs.

Eduardo A. Gamarra, managing partner at Newlink Research, received his Ph.D. in political science from the University of Pittsburgh in 1987. He has been affiliated with Florida International University since 1986 where he is currently professor of Latin American and Caribbean politics in the department of politics and international relations. Between 1994 and 2007 he served as director of FIU’s Latin American and Caribbean Center (LACC) a federally supported National Resource Center for Foreign Language and Area Studies. At LACC he also co founded and edited Hemisphere, a magazine on Latin American and Caribbean affairs. Under Gamarra’s leadership, LACC became one of the fastest growing and most dynamic Latin American and Caribbean Studies programs in the United States.

Manny Ruiz is the founder of Hispanicize, the complete resource for Hispanic social media marketers and Latino bloggers as well as the founder of the Hispanicize 2012 conference, the Latina Mom Bloggers network and PapiBlogger.com.

A media trailblazer, former journalist and award-winning PR professional, Manny is also the co-founder of the Hispanic PR Blog, the leading marketing trade journal focused on Hispanic public relations and the “daddy-in-chief” of the bilingual parenting web site PapiBlogger.com. The three organizations are business units of Hispanic Media Trainers, LLC.

Prior to launching the blog and national tradeshow, Manny was President of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswire’s acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips in 2008, companies he founded, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses.

Duration : 0:6:13

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